## Designed for variable states [#1-designed-for-variable-states]
Products work at energy level `0` (rest) and `100` (peak), not just the middle. Most software is implicitly designed for a user at 75–100. Kumbatio products are designed across the whole range - including the states where most software becomes unusable.
## Cognitive load is taken seriously [#2-cognitive-load-is-taken-seriously]
Features are added only if they reduce load or provide clear agency. Features that add complexity without proportional value don't belong - no matter how impressive they'd look on a landing page.
## No shame-based mechanics [#3-no-shame-based-mechanics]
No streaks that punish breaks. No notifications designed to guilt. No productivity scores that imply failure. Variable energy is not a moral failure, and inconsistency is not laziness. That assumption is never questioned, hedged, or softened - it is the premise.
## Flexible structure, not rigid workflow [#4-flexible-structure-not-rigid-workflow]
People with executive dysfunction need structure they can modify, not structures that collapse when they miss a step. A system that punishes a skipped day is worse than no system at all.
## The worst-day case is a design requirement [#5-the-worst-day-case-is-a-design-requirement]
If it doesn't work when the user has `25` energy, it doesn't work well enough. The low-energy state isn't an edge case to handle gracefully - it's a primary design target.
## How language fits in [#how-language-fits-in]
Neuroinclusive design extends to how we write. Mental health language requires care:
* Describe conditions accurately - ADHD, depression, anxiety, autism. No invented euphemisms.
* Never conflate neurodivergence with being broken or deficient.
* Never use recovery or treatment language for what is workflow software.
* Write for low cognitive load: short paragraphs, clear headers, key points front-loaded. Copy should be readable at `25` energy, not only at `100`.